Swim More

NikeSwim

Nike launched into the swimwear category with a revolutionary new fabric called XLA. The fabric utilised the latest fibre technology and was a genuine innovation in the market. This needed to be reflected in the POS whilst remaining true to the over-arching values of the Nike brand. Influenced by photography styles more commonly associated with luxury cars or hi-fi, we created a series of images shot in an underwater tank, that echoed the technical nature of the swimwear range.

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Deliverables

  • Campaign Strategy
  • Art Direction
  • Press Advertising
  • Retail Campaign
  • Press Launch
  • Packaging
  • Product Identification