Brands need to be nurtured and developed. This can involve a refresh or a complete renewal. Knowledge & understanding that ensures that you never sacrifice any of the brands positive values in the pursuit of addressing its visual challenges. Anyone can create a new look, but unless the underlying challenges are identified and addressed, this cosmetic change will not achieve the strategic goals for the brand, and could very well do long term damage.
With NextBigThing a strong brand is cornerstone of all our services, it dictates how and what we do. If projects do not drive brand benefit then they shouldn’t be done.
For us, brand development encompasses any project that requires an existing brand to be carefully considered as part of the creative process, these projects can include: