Brands are created every day – but few stand the test of time, and many never fulfill their true potential. Organisations that want brands built right from the start, that are capable of growing and achieving short and long term goals use NextBigThing.

When we are trusted to create a new brand by our clients – we believe that everything should be built on solid foundations, if you don’t get the fundamental basics right from day one, then anything borne from that work will be flawed and weak by design (or lack of it). This is true of any brand created for:

We are often asked to create brands that must have instant impact, that have to disrupt a current market place and be instantly credible against the well established competitors. An example of this is the work we did for Nike Swim.

Equally we have been challenged to create new brands that will be instantly timeless and age gracefully, providing a solid foundation for the brand to mature from without the worry of rebranding or repositioning. These brands are classically built from a thorough understanding of the past and an appreciation of their future. A timeless example of this is the work we did for The Leadenhall Building, a brand so successful it broke all previous records for City rent per square foot.

The key to creating such enviable brands is unearthing insight into every aspect of the requirement, through the right combination of research and investigation. Only then can you consider the most appropriate solution and its positioning and create a true essence to the brand. In projects where there is seismic change required this becomes not just important but essential, no stakeholder should be missed or ignored.

The key to creating any new brand is obtaining the suitable insight into every aspect of the requirement, through the right combination of research and investigation. Only then can you consider the most appropriate solution and its positioning. In projects where there is seismic change required this becomes not just important but essential, no stakeholder should be missed or ignored. We were asked to apply this approach to the exciting challenge of merging two giants of New York’s dance scene to create one distinct group – New York Live Arts. The new brand captured the energy and dynamism of the individual groups and acts as a metaphor for bringing differences together to create something stronger.